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littlefish
by Laura Roeder
About
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Public Speaking
Paperbell (my startup)
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We Deleted All Meetings and Deploy These 4 Simple Systems Instead
We Deleted All Meetings and Deploy These 4 Simple Systems Instead
If you haven’t read part one of how we built a 7-figure company with zero meetings, start here.
Laura Roeder
Feb 25
5 Years Without Meetings
5 Years Without Meetings
My company Paperbell was launched in spring 2020 (aww pandemic baby!) which makes 2025 our 5 year anniversary.
Laura Roeder
Feb 13
Don’t Build the SaaS Around the Audience, Build the Audience Around the SaaS
Don’t Build the SaaS Around the Audience, Build the Audience Around the SaaS
From 2007–2015 I ran what were then called “infoproduct” businesses. Businesses where I was the thought leader, and I created online…
Laura Roeder
Feb 13, 2024
Latest
My Top to Bottom System For Running a 7-Figure, Bootstrapped Business Part-Time
My Top to Bottom System For Running a 7-Figure, Bootstrapped Business Part-Time
Productivity systems. Make ’em fancy, make ’em simple. At the end of the day they need to achieve one thing — making sure the reality of…
Laura Roeder
Feb 6, 2023
No, Wealth is Not a Measure of Value Creation
No, Wealth is Not a Measure of Value Creation
If you’ve been around the entrepreneur “motivational” space for a while I can guarantee you’ve heard this type of maxim before:
Laura Roeder
Nov 7, 2022
Bootstrapped Founder? Don’t Do Your Own Support.
Bootstrapped Founder? Don’t Do Your Own Support.
As a bootstrapped founder, doing your own customer service comes with the territory. When you first launch you just have to, and then it…
Laura Roeder
Jul 21, 2022
Public Speaking
Public Speaking
I love to speak about online marketing and entrepreneurship.
Laura Roeder
Mar 7, 2022
Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too)
Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too)
At the end of 2021, I sold my bootstrapped SaaS business MeetEdgar.
Laura Roeder
Jan 18, 2022
The Top 23 Narrative Non-Fiction Podcasts that AREN’T About Murder
The Top 23 Narrative Non-Fiction Podcasts that AREN’T About Murder
I love podcasts, but I hate interview podcasts. I know, it’s weird! But I can’t be the only one.
Laura Roeder
Sep 20, 2021
How I Raised $300k in 30 Days (And Why I Went to the Dark Side After Being a Hardcore Bootstrapper)
How I Raised $300k in 30 Days (And Why I Went to the Dark Side After Being a Hardcore Bootstrapper)
This article was initially published on the Ropig blog on February 15, 2018. Ropig was ultimately shuttered in 2018, you can hear that…
Laura Roeder
Mar 28, 2021
You Get What You Go For
You Get What You Go For
I recently did a double-take when I saw the news story that a pair of self-made brothers were purchasing Asda.
Laura Roeder
Oct 13, 2020
How I Nabbed The .Com for My Bootstrapped Startup Without Spending a Million Bucks
How I Nabbed The .Com for My Bootstrapped Startup Without Spending a Million Bucks
Have you read those “here’s how we got the .com” sagas?
Laura Roeder
May 18, 2020
The 10-Month Year for Coaches
The 10-Month Year for Coaches
After I retired from my business, the questions poured in about how I did it. It was a long process over 5 years but one key to making…
Laura Roeder
Jan 20, 2020
Strategic Coaching with Laura Roeder
Strategic Coaching with Laura Roeder
I’m now working with entrepreneurs one-on-one to provide strategic coaching.
Laura Roeder
May 27, 2019
Why I quit trying to make it work.
Why I quit trying to make it work.
Does something you’re doing for your business feel really hard? Like a constant uphill battle? Like you have to hustle your face off before…
Laura Roeder
Jan 13, 2017
How “Empowering” Your Team Is Stressing Everyone Out
How “Empowering” Your Team Is Stressing Everyone Out
There’s a big trend lately of giving people total freedom at work. Makes sense on paper — the people on your team are grownups who can make…
Laura Roeder
Oct 25, 2016
How Founder Bias Is Poisoning Your Team
How Founder Bias Is Poisoning Your Team
The Danger of “Single Point of Failure” Hiring
Laura Roeder
Aug 19, 2016
MRR is a vanity metric.
MRR is a vanity metric.
The Surprisingly Complicated Math Behind Being Profitable
Laura Roeder
Jun 24, 2016
Distributed Teams Don’t Have to Be Asynchronous Teams
Distributed Teams Don’t Have to Be Asynchronous Teams
Our team is at MeetEdgar is remote, AKA distributed, AKA work-from-home (if you’re not into startup jargon.) That means we don’t have any…
Laura Roeder
May 26, 2016
Why I Trust My Remote Team Completely (And What To Do If You Don’t Trust Yours)
Why I Trust My Remote Team Completely (And What To Do If You Don’t Trust Yours)
When I launched my first software startup, MeetEdgar, I was pregnant with my first child. As a new mom I had no idea what to expect as far…
Laura Roeder
May 13, 2016
How to Customize Slack So It Stops Murdering Your Productivity
How to Customize Slack So It Stops Murdering Your Productivity
Not gonna lie — dumping Slack can be a pretty tempting idea. My social media startup relies on it a lot (and I mean a lot), but it can also…
Laura Roeder
Mar 7, 2016
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